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Overview
The overview page is designed to present key information clearly, keep the visual rhythm clean, and help users understand the project flow quickly.
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Marketing Performance Hub
Overview
We built a performance hub across Meta Ads, Google Ads, CRM, and web analytics with automated reporting per client account.
Type
Data Analytics
Role
Dashboard Design, Data Storytelling, BI Interface
Tools
Looker Studio, BigQuery, Apps Script, GA4
Skills
Information Design, Data Visualization, UX Strategy, KPI Mapping
Color Palette
Graphite
#111827
Data Blue
#0EA5E9
Sky Tint
#DCF3FF
Soft White
#F9FAFB
Infrastructure
1
Overview
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KPI
3
Regional
4
Channels
5
Trend
6
Alerts
7
Reports
8
Mobile
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3
4
5
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Design
The chosen theme for this project is focused decision dashboard. This theme was chosen so complex data still feels direct and easy to turn into decisions. The selected style is modular, high-contrast, and insight-first. This style keeps KPIs, charts, and status cues clear while staying visually light.
2
KPI
The kpi page is designed to present key information clearly, keep the visual rhythm clean, and help users understand the project flow quickly.
3
Regional
The regional page is designed to present key information clearly, keep the visual rhythm clean, and help users understand the project flow quickly.
4
Channels
The channels page is designed to present key information clearly, keep the visual rhythm clean, and help users understand the project flow quickly.
5
Trend
The trend page is designed to present key information clearly, keep the visual rhythm clean, and help users understand the project flow quickly.
6
Alerts
The alerts page is designed to present key information clearly, keep the visual rhythm clean, and help users understand the project flow quickly.
7
Reports
The reports page is designed to present key information clearly, keep the visual rhythm clean, and help users understand the project flow quickly.
8
Mobile
The mobile page is designed to present key information clearly, keep the visual rhythm clean, and help users understand the project flow quickly.