1
Landing
The landing page is designed to present key information clearly, keep the visual rhythm clean, and help users understand the project flow quickly.
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F&B Chain Brand Refresh
Overview
We created a full brand system refresh: logo update, packaging, store signage, social kit, and operational visual guidelines for franchises.
Type
Design & Branding
Role
Art Direction, Visual Identity, Brand System
Tools
Figma, Illustrator, InDesign, Photoshop
Skills
Identity Design, Visual Language, Brand Narrative, Campaign Styling
Color Palette
Black
#121212
Accent
#D46A6A
Warm Tone
#F5D9C8
Canvas
#FAF7F2
Infrastructure
1
Landing
2
Narrative
3
Visual
4
Packaging
5
Social
6
Campaign
7
Merch
8
Guideline
1
2
3
4
5
6
7
8
Design
The chosen theme for this project is refined brand storytelling. This theme was chosen so the brand identity feels strong, mature, and more memorable across touchpoints. The selected style is editorial, expressive, and highly curated. This style creates a distinct visual rhythm so the brand presentation never feels generic.
2
Narrative
The narrative page is designed to present key information clearly, keep the visual rhythm clean, and help users understand the project flow quickly.
3
Visual
The visual page is designed to present key information clearly, keep the visual rhythm clean, and help users understand the project flow quickly.
4
Packaging
The packaging page is designed to present key information clearly, keep the visual rhythm clean, and help users understand the project flow quickly.
5
Social
The social page is designed to present key information clearly, keep the visual rhythm clean, and help users understand the project flow quickly.
6
Campaign
The campaign page is designed to present key information clearly, keep the visual rhythm clean, and help users understand the project flow quickly.
7
Merch
The merch page is designed to present key information clearly, keep the visual rhythm clean, and help users understand the project flow quickly.
8
Guideline
The guideline page is designed to present key information clearly, keep the visual rhythm clean, and help users understand the project flow quickly.